Mobile phones have now become extremely powerful tools to stay connected, especially in India that has the second largest mobile subscription base in the world. Today smart phones have the ability and speed to replace computers and provide a tremendous opportunity to connect with your consumers.
The benefit of brand interaction on mobile is that the audience is captive for a longer time with better quality of engagement and attention from them. At the same time, it is important to ensure that your mobile application should have relevance with both your brand identity and your audience for it to be truly engaging.
Mobile applications range between simple flash applications to complex programs. It helps to attain the attention of your customers and stay on the top of their minds. You can create mobile applications formobiles for utility purpose, entertainment, games, providing news and latest information, productivity,search tools, for social networking and additionally it can collect a database for you which you can use to target the correct target audience on a later date.
When utilized effectively, these applications provide a cost effective marketing tool for your brand to stay connected. Over time, mobile applications can be responsible to build trust and create high recall for the brand.